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The Top Beauty Questions of 2018 Answered

Google is everyone’s friend. That we already know. 

From unicorn cakes to who won Mega Millions, we’ve Googled pretty much everything under the sun. It’s no surprise that we also turn to Google to ask about our most pressing beauty-related questions. 

Google recently released its Year in Search, a collection of all the trending search terms of the previous year. 

And guess what? 

Google compiled a list of the top beauty questions we asked last year. Wondering which color suits you best? Or how to create the perfect cat eye? Well, Google has your questions and we’ve got the answers.

How to Apply Magnetic Lashes

Putting on false lashes is already a feat in itself. Working with lash glue can be a little tricky that putting on falsies should be an Olympic sport. 

But putting on magnetic lashes? Talk about double trouble.

When you come to think of it, magnetic lashes should be easy to put on, right? After all, it has magnets that should take the burden out of putting the falsies in place.

But no. Apparently, magnetic lashes are even more frustrating to use than regular lashes. That’s why applying magnetic lashes has so many hits on Google!

So what’s a girl to do?

Well, the answers on Google aren’t as detailed as we hoped. (Putting on magnetic lashes in 4 easy steps? That sounds too good to be true.) 

So we dig a little digging and found that one of the best ways to apply your magnetic lashes is to first cut them in half. This helps them to rest on your natural lashes a little more conveniently.

That’s one hack. There’s another that you can do to make sure that both lashes sit as close to the lash line as possible.

You know how most tutorials tell us to put the upper lash first then the bottom? Well, that’s a recipe for disaster.

By the time you’re able to fish the bottom lash out of the case, the upper lash has already moved. This gives you an oddly placed pair of lashes that look anything but natural.

Well, we’re excited to report that there’s a better way to do it. You can start by applying the bottom lash first, close your eye, then put the upper lash on top of the natural lash. Easy peasy lemon squeezy!

What is a Lash Lift?

Not everyone is a fan of false lashes in general. So if you’re looking for a more natural-looking pair of lashes without the need for meticulous upkeep, then a lash lift is your best bet.

As the second most Googled beauty question of 2018, “What is a Lash Lift?” returns very straightforward answers.

A lash lift is a treatment that lifts, separates, and curls the lashes. It helps to give your lashes a little ‘push-up’ help. It’s a very low maintenance way of looking like you’ve had eight hours of sleep.

Compared to lash extensions, a lash lift is gentler to the eyelashes. The process of lifting the lashes is very similar to perming your hair. The size of the curl depends on the barrel or silicone rod that the lash specialist will use. It’s completely customizable – the smaller the rod, the tighter the curls will be.

As for maintenance, there’s really no special care needed. But you should avoid getting your lashes wet for at least the first 24 hours. After that, it’s back to your regular programming. 

How to Do a Cat Eye

If we had unlimited hours in a day, we’d probably spend them perfecting our winged liner. But for most of us, mornings mean snoozing the alarm for another five minutes and scrambling out the door to beat the rush hour.

Google search results promise the perfect cat eye in just a few, simple steps. But really, anyone who has attempted a cat eye knows that it takes an nth number of passes and an infinite amount of patience before achieving the perfect winged liner.

You could “cheat” your way to the perfect cat eye by using eyeliner stamps. Or you could set aside some time (when you’re not frazzled) to practice your winged liner.

We prefer the latter because it means building a skill (yes, makeup is a skill) that you can use on a number of occasions.

Ready to learn? This article shows different hacks to create a cat eye. Try each hack and see what works for you.

How to Remove Individual Eyelashes

It seems like the most common woe of women revolves around eyelashes: how to put them on, where to get them done, and how to remove them.

And if you like natural-looking ones, you probably have tried wearing individual lashes, which are great because they fill in sparse areas and provide more volume and length where needed.

But are also pretty darn challenging to remove. If you pull on them, you risk yanking out your own lashes too. 

According to one of the top search results on Google, you should take a shower first before attempting to remove the lashes. This should soften the eyelash glue and make removing the individual lashes a lot easier.

OK, that sounds easy enough. Now, the next step depends on whether you still want to reuse the lashes or not:

Put some baby oil on a cotton swab and swipe it over your upper lash line. This will help dissolve the glue that keeps the lashes in place.

The problem with this step is that using baby oil will render your lashes unreusable. Oil can warp the lashes and leave a residue that will make gluing them difficult.

An alternative is to use a water-based cleanser like micellar water to melt the adhesive. However, with this method, it might take a little longer for the glue to dissolve. But doing this will help save your falsies, which you can reuse later.

Tip # 1: Use a pair of tweezers to remove the individual lashes. Work from the inside out by gently pulling the fake lashes forward and sliding them over your real eyelashes. 

Tip # 2: Save your falsies by wiping it clean with a wet washcloth to remove the glue. Maintain their shape by combing them through with an eyelash comb.

How to Take Off Makeup Without Makeup Wipes

It’s a good thing that more men and women are searching for ways to remove makeup without wipes.

Sure, wipes are handy and great for taking off makeup when you’re feeling lazy, BUT

  • Wipes can’t remove every bit of makeup.
  • Most of them contain alcohol, which can be bad for sensitive skin.
  • They’re not environmentally friendly.

A better way to taking off makeup? Use an emulsifying cleansing oil or balm as your first cleanse.

Why are they great? Well, oil cleansers are naturally attracted to other oils, including the ones found in most makeup. So they do a very good job of lifting away even your most waterproof foundation or mascara.

In addition, they contain emulsifiers that turns into a milk-like substance when added with water. This allows the cleanser to extend its cleansing power and to be rinsed easily with water.

How to Apply Aloe Vera on Face

Aloe vera is good for soothing sunburns. But that’s not the only thing that it can do.

In addition to preventing painful peeling after a sunbathing session, aloe vera is a very good moisturizer with antibacterial and anti-inflammatory properties.

These things make aloe vera an excellent natural treatment for acne and as an all-over moisturizer. And this is why how to apply aloe vera is one of the most searched terms on Google.

So how do you get the gel from the leaf of the plant and apply it to your face? Easy! Just follow these steps:

  1. Remove a stem from your aloe vera plant, or purchase one at your local grocery store
  2. Cut off the thorns and slice into smaller pieces
  3. Place these into a small bowl of water and leave for 1-2 minutes
  4. Gently pat dry to drain away the yellow resin
  5. Peel off the skin of the aloe vera
  6. Use a spoon to scoop out the gel into a bowl
  7. Gently massage the gel onto your face

There’s no doubt that aloe vera is a great skin moisturizer. But not everyone has this plant in their homes. And if you’re pressed for time (as we often are), it’s best to use the jar version instead.

What Hair Color Looks Best on Me

From taking a 60-second quiz to using an app, Google provides different answers to knowing the best hair color for you.

And it’s just the beginning. You also need to know how your hair color will pair well with:

It sounds tedious, right? So why not just go with platinum or jewel tones–pretty much any color that you want?

You could. No one should tell you what you can and cannot put on your hair as long as you take good care of it. The bottom line is that you do you.

But if you want to play by the rules, the search results offer some pretty sound advice that you can use if you’re just starting out in experimenting with hair colors.

Don’t forget about aftercare and maintenance, though. Learn how to maintain your color-treated hair so that the colors remain vibrant for much longer. 

How to Glue Down Eyebrows

This is a secret that every drag queen knows. But you don’t need to be a drag queen to learn this skill. 

If you want to transform your look (whether for a theater presentation, for a Halloween party, or just for the heck of it), learning how to glue down your eyebrows properly is essential.

This gives you more surface area to work with, allowing you to “draw” expressions on your face through contour and color. 

And this doesn’t just work for those who want a different look. If you have extremely bushy brows (in which case, consider yourself blessed), gluing down a few hairs here and there can make your eyebrows look neat.

So how is it done?

While most professional drag queens and makeup artists use professional adhesive like Spirit Gum, anyone can create this look with a simple glue stick.

Is it transformative? Yes.

Is it hard to do? A little bit. But so does every other makeup trick worth doing. 

How to Fix Cakey Makeup

Everyone has had his or her own makeup faux pas, and one of the most common mishaps is having a base that looks cakey.

Cakey makeup happens when you:

  • Have the wrong foundation formula for your skin
  • Have not blended your foundation well
  • Over-apply foundation to your whole face
  • Use the wrong tools for application
  • Layer too much product on your face

More often than not, we pick a foundation that’s wrong for our skin type. Sometimes, the foundation pills or collects in certain areas of the face, which gives the cakey look.

One of the suggestions for correcting cakey makeup is to use a damp sponge to press on the areas that need more blending. This should help get rid of the extra foundation and make everything look even.

It also helps to not overdo the application or layer on too much product as these things can make the face look older.

What Color Concealer to Use

This question has so many different answers perhaps because the query is quite vague. 

But the best concealer hack we’ve read so far does not involve trying hundreds of concealer to see which matches your skin tone.

Instead, it involves one simple but crucial step:

You need to match your undereye concealer to the area between your nose and cheeks.

It sounds strange at the beginning, but it makes a lot of sense. After all, you don’t want your concealer to be too bright or dark by matching it to the rest of your face. 

Whether you use a stick, liquid, or cream concealer, this trick will work because it’s the closest thing to getting the perfect color for your face.

Didn’t find the answers to the questions you wanted to ask?

Feel free to leave a comment! We’d love to hear about your top beauty questions.


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